Overview

12th December, 2022

Dear Amputee Federation

Your current website (www.amputee.co.nz) has outgrown your companies vision.

The common goal is to update the current website to look modern, fresh while remaining sleek, professional and most importantly will have you stand out from the crowd.

We will create a clearly arranged website (desktop, tablet and mobile) with a fresh look with appealing texts that convey a story to the customer and make it easy to understand how you can support them. The intention is to showcase all your services, who you have worked for, attract new customers and to grow your community. In addition, the website should be able to be adapt in the front-end at any time with no additional monthly fees.

Phase 1 -
Strategy & Content

We start with a briefing to jointly define your needs for the website, the goals, and the target group. Together with you, we create a schedule for the content and development of the website.

Deliverables:

• Brand refresh but keep the current logo

• Create a new Website with new copy and images.

• Hosting and ongoing tech support

• Newsletter set up and design

Planning and strategy of the website with the main goal of creating an experience for the website visitor. The user experience is the focus here - how can we convince visitors of your service and ensure that the information they are looking for can be found quickly and easily?

Time required:
~ two to four working days

Phase 2 - Design

The overall appearance of the new website will be professional, modern and welcoming.

The Brand Refresh - The logo (icon) will stay the same.

We will be creating a new, fresh and modern look that will work with your current logo.

• Define a new color palette (3 main colors and 3 sup colors)

• Create new design elements that can be used for the web and all social media accounts

• Define up to 3 fonts for the new look and feel

• Images will be provided by you and us (stock images)
  

Time required:
~ four to six working days

Phase 3 - Structure and Copywriting

We will go over the entire website structure and make sure that there is a clear user experience and streamline certain pages and content. Further we will rewrite the entire copy for the website.

We will start with a questionnaire to really understand what the tone of the copy will be before getting started on rewriting the new copy for the website.

Time required:
~ four to six working days

Phase 4 - Development

Based on the visual approach chosen and taking into account the strategic objectives discussed, we will start developing the new website. This new website offers various features that can help you in your marketing (e.g. sending newsletters, blog page, creation of referral codes, e-mail dispatch after subscription, surveys, etc.). ) will be hosted on the latest technology, top-of-the-line security, latest SEO integrations which will help to be found on Google, have their own analytics interaction and can be adjusted at anytime and grow with the needs of your business.

Scope and functions of your new website

• Design and creation of one main page and up to 10 new subpages.
  (HOME, About Us / Team Info, Services, Amputee Guide, Blog (latest news), Contact, T&C’s)

• Responsive Design – Easy to read and clear design on all devices (desktop, tablet, and mobile).

• Integration and Animation of images and videos.

• Animated sliders for testimonials and logos (build brand awareness).

• Creation of a contact form that will be connected to an email address.

• Donation now button - payment integration

• Integration of a blog page with the latest news that can be shared on all your social media platforms.

• Integration of your LinkedIn, Facebook and Instagram channels.

• Analytics tool - Monitor visitor numbers.

• Optimisation of search engine settings (SEO for short) to improve the ranking of the website in search results. This is done through the optimal use of keywords, title tags, meta tags, content, and the best possible loading speed of the page.

• Cookie pop- up will be activated for legal reasons.

• SSL Certificate for secure site

As soon as I have completed the first version, you will receive a link with access to the website. Together we will then work on your ideas and comments until the final version is completed. 

Time required:
~ Two to four weeks,

Phase 5 - Newsletter integration

Setting up one overall Newsletter system for all 8 societies. There will be one access which can be used for all parties.

We will creating and design a template for the newsletter, which can then be easily adapted for the each new newsletter.

This will also include a CMS (customer management system) to store all emails and names of your subscribers.

Time required:
~ Two to four weeks,

Phase 6 - Go live

Finally, we test the beta version of the website together and discuss final adjustments if necessary. After that, the time has come: The new website will go live. 

Then I show you how to adapt texts and images quickly and easily at any time in the front-end.

Deadline - Launch of the website end of August, 2023.

Your investment

Total NZD 12’400 + gst

1. Strategy and Brainstorming session: $1250

2. Brand refresh: $1200

3. Copywriting: $2100

4. Web development: $6900

5. Newsletter set up, design and integration: $950

Excluding:
The yearly web & domain hosting of around $220 per year.

There will be NO monthly fees or Updates requires. Minor changes such as changing wording or images are included for the first year.

Payment conditions: 30% DEPOSIT to secure your spot, 40% once the first version of the website has been presented and 30% after the launch of the website.

Additional options

(not included in the proposal)

ADDITIONAL SERVICES

Banner Template Design for Facebook and LinkedIn

Creation of new designs and visuals for the Website, Facebook, Instagram and/or LinkedIn.

Banner Template for your Website, Facebook, Instagram and/or LinkedIn.

Additional options can be integrated into the offer by arrangement.

Scope

The offer includes one version of the structure defined above and a maximum of two additional adjustments to this version. Unless otherwise agreed in writing, any further adaptations will be set out as a new flat-rate offer.

If you have any questions, I will be happy to answer them by e-mail or phone.

I am looking forward to working with you!

Lucy