(brand name)

[Client name] is [title].

Through [client business name], [client] helps [client audience] [thing they help their audience with].

[Client experience or background] allows [client] to [what they do that makes them good at their job].

As [client identity or experience], [client] is committed to [what they do that they’re passionate about]. [Client] believes in [what they do differently than their peers], and [how they demonstrate this differentiating quality].

clientwebsite.com

Connie is a land planner.

Through the land clinic, Connie helps [home or land owners with their land development, subdivisions and consenses.

[Client experience or background] allows [client] to [what they do that makes them good at their job].

As [client identity or experience], [client] is committed to [what they do that they’re passionate about]. [Client] believes in [what they do differently than their peers], and [how they demonstrate this differentiating quality].

clientwebsite.com

The Goal (project brief)

X had been running her business for 7 years but never really taken the opportunity to create a website that was 100% her. She was ready for a website that:

● Accurately reflected the brand and business she had worked hard to build over many years

● Was easy to update, so that adding new content would no longer feel overwhelming

● Attracted more clients whose values aligned with hers

The “Before”

Until we started working together, X’s website had never been a priority in her business. She’d been opting for low-cost, temporary fixes and using templates that never quite felt like her brand.

Write a sentence to describe what’s shown in the screenshots.

● Use your client’s words (from their feedback form) to describe what was going on in their business that made them look for help with their website.

○ You might also find useful information in your sales call notes or proposal.

“Before working with you, I felt extremely overwhelmed with all of the things I wanted my website to express. I didn’t even really know what I wanted or needed my website to be.

I just knew that I wanted potential clients to be able to find me and understand what I had to offer. This overwhelm made me feel stuck in my business.

I wasn’t looking forward to writing or updating content on my website.”

— Clients name

Write down everything else that went well with the project.

• on time

• fast turn around

Social Media Strategy

As most of her designs Michelle had used so far were either old or not in sync with her new look and feel. Together we defined the strategy and focus of each of her social media accounts. We then decided to create new designs for the following:

• Facebook cover banner

• Facebook post designs

• Instagram post designs and icons for her Highlights

• Pinterest designs that we will link to her blog posts.