Hawkes Bay Brewing Co.

A family-owned drinks company based in Hawkes Bay, New Zealand. Proudly Handcrafted since 1995.

HBBC take pleasure in procuring locally cultivated products that enhance the uniqueness of our beverages.

hbbc.co.nz

Connie is a land planner.

Through the land clinic, Connie helps [home or land owners with their land development, subdivisions and consenses.

[Client experience or background] allows [client] to [what they do that makes them good at their job].

As [client identity or experience], [client] is committed to [what they do that they’re passionate about]. [Client] believes in [what they do differently than their peers], and [how they demonstrate this differentiating quality].

clientwebsite.com

The Goal (project brief)

X had been running her business for 7 years but never really taken the opportunity to create a website that was 100% her. She was ready for a website that:

● Accurately reflected the brand and business she had worked hard to build over many years

● Was easy to update, so that adding new content would no longer feel overwhelming

● Attracted more clients whose values aligned with hers

The “Before”

Until we started working together, X’s website had never been a priority in her business. She’d been opting for low-cost, temporary fixes and using templates that never quite felt like her brand.

Write a sentence to describe what’s shown in the screenshots.

● Use your client’s words (from their feedback form) to describe what was going on in their business that made them look for help with their website.

○ You might also find useful information in your sales call notes or proposal.

Write down everything else that went well with the project.

• on time

• fast turn around

The New branding

Social Media Strategy

Together we defined the strategy and focus of each of her social media accounts. We then decided to create new designs for the following:

• Facebook cover banner

• Instagram and Facebook post designs

• Idea creation and writing the copy