Lumsden Kindergarten, NZ

Rakelle is a fully qualified registered teacher, centre owner & director.

Through Lumsden Kidnergarten, Rakelle provided the best care and education possible for tamariki and their whānau.

Lumsden Kindergarten leads education within our community through wonderful care in a beautiful space.

lumsdenkindergarten.co.nz

The Goal

Rakelle has been working for this Kindergarten for over 20 years and in 2021 she took over the Kindergarten. She felt like the old website did not represent her vision and values. She was ready for a new website that:

● Accurately reflected the brand and business she had worked hard to build over many years

● Was easy to update, so that adding new content would no longer feel overwhelming

● Attracted more clients and teachers whose values aligned with hers

The “Before”

Until we started working together, Rakelle’s website had not felt like her and what she wanted to bring across. She’d been using the old website make temporary fixes that never quite felt like her brand.

Photography

We got a professional photograph to come and take new photos of the kids and the Kindergarten. Rakelle described her brand as striving for excellence in all facets of early childhood education and care, expressing their identity and life with integrity and intention. A clear vision drives their purpose and expresses a view of what could be.

I brought together the colors, fonts, logos, photos, and copy to create a website that led Rakelle’s clients through a smooth journey.

By building a clear path from learning about Lumsden Kindergarten and her offers, to submitting an enquiry about visiting the centre, I ensured that the website encouraged only good-fit clients to get in touch with Rakelle.

The completed website is made up of 3 main elements:

1. Core pages: homepage, about page, big and little Lumsden and Contact page

2. Team page and a Careers page

3. Enquire page for the parents to book a tour of the Kindergraten.