25th October 2023

Dear Amanda and Karl

Overview

Your current website (hybridlandscapes.co.nz) has outgrown your companies vision.

The common goal is to update the current website to look premium while remaining sleek, professional and most importantly will have you stand out from the crowd.

We will create a clearly arranged website based on your current branding with appealing texts that convey a story to the customer and make it easy to understand how you can help them. The intention is to showcase all your services, who you have worked for, attract new customers. In addition, the website should be able to be adapt in the front-end at any time with no additional monthly fees.

Phase 1 - Strategy

We start with a briefing to jointly define your needs for the website, the goals, and the target group. Together with you, we create a schedule for the content and development of the website.

Deliverables:

• Update your current Website on a new platform with new copy and images and showcase your top 3 projects to date.

• Set up of the Google My Business Profil which will allow you to be found faster.

The main goal is to create an experience for the website visitor - how can we convince visitors of your service and ensure that the information they are looking for can be found quickly and easily.

Phase 2 - Design

The overall appearance of the new website will be professional, modern and clean.

We will be using your current logo and creating some new images that will include your logo design.

• Create new design elements that can be used for the web and all social media accounts

• Define a new color palette (2 main colors (grey tones) and possible 1 sup color)

• Define up to 3 fonts for the new look and feel

• Images will be provided by you and myself

Phase 3 - Copywriting

We will write the entire copy for the website.

We will initiate the process by administering a thorough questionnaire, aiming to gain a profound understanding of the desired tone and voice for the content.

Subsequently, we will embark on writing the new copy for a total of up to 8 pages on the website, ensuring a cohesive and compelling narrative throughout.

Phase 4 - Web Development

Based on the visual approach chosen and taking into account the strategic objectives discussed, we will start developing the new website. This new website offers various features that can help you in your marketing (e.g. sending newsletters, blog page, creation of referral codes, e-mail dispatch after subscription, surveys, etc.).The Website will be hosted on the latest technology, top-of-the-line security, latest SEO integrations which will help to be found on Google, have its own analytics interaction and can be adjusted at anytime and grow with the needs of your business.

Scope and functions of your new website

• Design and creation of one main page and up to 7 new subpages.
  (HOME, About, Services, 3 case study sup pages/portfolio, Contact, T&C’s)

• Responsive Design – Easy to read and clear design on all devices (desktop, tablet, and mobile).

• Integration and Animation of images and videos.

• Animated sliders for testimonials and logos (build brand awareness).

• Creation of a contact form that will be connected to an email address.

• Integration of your Facebook and Instagram channels.

• Analytics tool such a Google Analytics - Monitor visitor numbers.

• Optimisation of search engine settings (SEO for short) to improve the ranking of the website in search results. This is done through the optimal use of keywords, title tags, meta tags, content, and the best possible loading speed of the page.

• Cookie pop- up will be activated for legal reasons.

• SSL Certificate for secure site

As soon as I have completed the first version, you will receive a link with access to the website. Together we will then work on your ideas and comments until the final version is completed. 

Time required:
~ three to four weeks

Phase 5 - Go live

Test Phase: Test the user experience by going through the entire customer journey, check for any broken links, missing images, or other issues.

Finally the time has come: The new website will go live. 

Then I show you how to adapt texts and images quickly and easily at any time in the front-end.

Deadline - Launch of the website end of December, 2023.

Phase 6 - Google Profil set up

Enhance Your Online Presence by setting up your new Google Profile Account

• Set up your Google my Business Profil (personalised information, logo and create a cover image, bio, links to website and other accounts)

• Set up the Goole Maps Pin

• Create 2 Headline post for your Google Profil (great for your SEO)

Time expenditure:
~ one days (Google verification can take up to 2 weeks)

Investment:
~ $ 450

Your investment

Total $3’200 + gst

Excluding:
The yearly web & domain hosting of around USD $140 per year (first year you will get a 20% discount)

There will be NO monthly fees or Updates requires. Minor changes such as changing wording or images are included for the first three months.

Payment conditions: 50% DEPOSIT to secure your spot and 50% after the launch of the website.

Additional options

(not included in the proposal)

Setting up a Newsletter integration and Creating a template for the newsletter, which can then be easily adapted for the next newsletter.

Working on a Social Media Strategy and creating templates

Banner Template Design for Facebook and LinkedIn

Creation of new designs and visuals for the Website, Facebook, Instagram and/or LinkedIn.

Banner Template for your Website, Facebook, Instagram and/or LinkedIn.

Additional options can be integrated into the offer by arrangement.

Scope

The offer includes one version of the structure defined above and a maximum of two additional adjustments to this version. Unless otherwise agreed in writing, any further adaptations will be set out as a new flat-rate offer.

If you have any questions, I will be happy to answer them by e-mail or phone.

I am looking forward to working with you!

Lucia