Soulpreneurs
By Carol Reid Happiness Architect
Carol is a New Zealand-based and supports her clients to Overcome their obstacles.
She helps people who struggle to put their health first, helping them make sustainable changes with a focus on self-love.
“Lucy’s expertise is what you need in your business. When it comes to creating a memorable and engaging website she’s top of her game. I’ve enjoyed the clarity she has given me around my messaging and her gentle but firm nudging to keep the project moving. I love my new website! ”
The Goal
Carol wanted to give her online presence a refresh and to get her brand updated. The goal was to create a website that has a fresh and modern feel, represent her values and vision, easy for her to adjust (eg. edit her blog), and set up a communication system to keep in touch with her audience via newsletters and social media.
She needed a website so she could tell people what services she offers and programs she sells by giving clients an easy way to get in touch with her.
The Before
Before we got started this was what her old website looked like. She at first only wanted to replace her old logo with the new one but quickly saw that she needed to redo her entire website.
HOME - before
ABOUT - before
The Website
I brought together the colors, fonts, logos, photos, and copy to create a website that led Carols’s clients through a smooth journey. We started with the new layout of the website.
We then crafted an outline of her content structure. When we wrote the copy we made sure that there was a clear structure that spoke directly to her target audience with deep empathy and compassion. The messaging naturally evolved and became clearer in the process.
The completed website is made up of 5 main elements:
Core pages: homepage, workshops, about page and contact page
Newsletter sigh up and FREE downloads of PDF
Customer Management System to send out Newsletters
Booking link to book a discovery call
Payment system to book and pay for the workshop directly.
Social Media Templates
Together we defined the strategy and focus of each of her social media accounts. We then decided to create new designs for the following:
Facebook cover banner
Facebook post designs
Instagram post designs
LinkedIn Set up and designs
CLIENT TESTIMONIAL
“Lucy’s expertise is what you need in your business. When it comes to creating a memorable and engaging website she’s top of her game. I’ve enjoyed the clarity she has given me around my messaging and her gentle but firm nudging to keep the project moving. I love my new website! Thanks Lucy!”