Do you find it hard to put your thoughts into words?
Ready to rewrite your website in a way that achieves results?
Having a beautifully designed website is one thing, but having good quality copywriting takes it to the next level and solidifies your marketing efforts.
Imagine you’re looking to purchase a product and you’re researching online. You head to a website and it looks great but everything you read makes no sense, there are grammar errors throughout and it’s simply boring… it’s highly likely you are going to leave that website and head on to the next.
That’s how quickly a visitor to your website can make a decision about purchasing from you so it’s critical to get your copywriting right. As the old saying goes, first impressions really do go a long way!
What is copywriting?
Copywriting is the art of writing for the marketing and promotional efforts of a product or service. Good copywriting is persuasive and convincing, designed to drive the reader to take action. Bad copywriting can look incredibly unprofessional and leads to brand damage and of course, what no one wants, potential sales down the drain.
To really get you to understand the importance of good copywriting, below are just some of the benefits:
Persuasive content is written to achieve results
Every word on your website should have a purpose. A good copywriter will take the time to understand your target audience and tailor the copy to draw the reader in.
What are their problems, pain points, desires, and dreams? What are the benefits and features of your products or services and how do they solve these problems?
By taking both a logical and emotional approach, good copywriting will persuade the reader to take action.
Showcases your brand personality
You should look at your website like the online version of your storefront. Not only does it need to look good but it also needs to reflect your brand's personality.
The copywriting should tell your brand story in a way that builds trust and is consistent with all other marketing efforts. Keeping the overall message, tone of voice, and language consistent will help to build the desired perception of your brand in the reader's eyes.
Gives you perspective
You know your brand, products, and services inside out but your potential customers don’t! Those terms you use (or the technical ‘jargon’) may make sense to you but if the reader has no idea what you’re talking about you risk losing their attention altogether. A copywriter has the reader at the forefront of everything they write so they can portray your message in an easy-to-understand and simple way, while still being knowledgable and informative.
Helps with SEO & Google ranking
A good copywriter understands SEO (Search Engine Optimisation) and will strategically integrate your keywords or phrases to ensure you are ranked well and, ultimately, found in Google.
With their understanding of your target audience and what you are trying to achieve, they will ensure the keywords your target audience are (or will be) searching for are placed throughout your website. without looking like they’ve just been stuffed in everywhere of course!
Great copywriting is key to ensuring your website stands out from the rest.
Yes, you know your brand and products/services better than anyone else. But that doesn’t mean you can tell the story in a way that really captures the mind of your target audience.
Just as you would hire an expert to do your business accounts or offer legal advice, a copywriter can provide their expertise and take your website to the highest of levels.
