Google is the most widely used search engine in the world with 8.5 billion searches every day. Having your website appear in google search results, amongst the millions of other websites, can be challenging.
One of the key ways to increase your chances of being found online is a Google My Business profile. Creating, updating, and optimizing your profile as well as your website is crucial.
Below we have put together an overview of some tools and tips to help get you started or build on your existing presence, a lot of which are simple and require little effort and time. When implemented and used consistently, you’ll see dramatic results.
Google My Business Profile
Have you ever wondered how and where you can adjust your business information on Google? There’s nothing worse than having incorrect or outdated information showing for your business in a Google search. Especially if you rely heavily on this website traffic to drive leads and sales.
A Google My Business profile is your way of taking control of the information shown in results and 99% of your information is editable by you (minus the questions and customer reviews sections).
Google My Business is a free business listing that appears on Google when people search for businesses in your region or area. It includes information such as your business name, address, phone number, website, hours of operation, and customer reviews. You can also add updates, events, and offers much the same as your other social media profiles.
Not only does a Google My Business Profile increase your online visibility, but it also helps to:
Take control of your business information. that appears online.
Anyone can add information to some parts of your profile (reviews, photos, questions, etc.) so by actively reviewing and contributing yourself, you decrease the chances of inaccurate information appearing.
Build trust with your audience
By utilising the reviews, updates, and questions sections, you can give potential customers an insight into your brand and business credibility.
Want to improve your online visibility with a GMB profile? Get in touch with us today, we can get your profile set up and a plan for consistent updates underway.
Other ways to increase your online visibility
Keep your Search Engine Optimization (SEO) up to date
Optimising your website for search engines is crucial if you want to be found online. It involves making changes to your website to make it more visible and rank higher in search engine results. This includes using keywords in your website content, optimizing images and videos, and ensuring your website is mobile-friendly. Be aware though, SEO is a long-term commitment, and results won’t happen overnight. You need to consistently work on your content and SEO efforts - it’s not a ‘make changes now and leave it’ scenario.
Our Web Audits are a great (and low-cost) way to get a broad overview of some changes you could make to your website - from both a content and functionality/technical perspective - to improve your SEO. Reach out to me today to book your website web audit in.
Paid Advertising
Google AdWords is a pay-per-click advertising platform that allows you to place ads on Google search results and other websites. If you have the budget for advertising, this is a fast and effective way to drive traffic to your website and increase your online visibility while building your SEO to increase your organic results.
You can also use Social Media Advertising (Facebook, Instagram, LinkedIn, Snapchat, etc.) to extend your reach and engagement across your social media platforms. You set your daily or lifetime budget and this is used to have your ads shown in the selected formats and places.
Your website analytics
Most website platforms have analytic tools that provide insights into the behaviour of your website visitors. This can help you understand what is working and what is not, allowing you to make changes to improve your content, performance, and overall online visibility.
Google Analytics is a free web analytics tool that provides the same data - both in real-time and past website visitors. If you don’t already have Google Analytics integrated with your website, this can be done at any time.
If you’d like help setting up or analysing your website data get in touch today. We can provide recommendations for potential website changes based on previous analytics.
To sum it up:
It’s important to keep in mind that it takes time and requires consistent effort to get found on Google, but the long-term results are worth it. You’ll be able to increase your online visibility and reach a much wider audience.
If you’re ready to be found online and watch your website produce leads and sales as any good website should? If you understand the importance of being found online but don’t have the time and resources to focus on it, we offer a range of services to support you and your business. We can book a free consultation where we’ll assess your current situation, make recommendations, and/or implement a plan to achieve success.
Get in touch with us today and let’s watch your business grow!
